Eliane Alhadeff, owner at FUTURE-MAKING SERIOUS GAMES and an executive partner at E-GURU, is acknowledged worldwide as a thought-leader in the fast-growing Serious Games Market. Author of the SERIOUS GAMES MARKET, SERIOUS GAMES EXPERTS & FUTURE-MAKING SERIOUS GAMES Blogs, and guest author @ FUTURELAB’S MARKETING & STRATEGY INNOVATION in the UK, her last 9 years modeling of the Serious Games space has illuminated the path forward and provided much-needed valuable insights for organizations introducing Serious Games & Simulations to make a company's value proposition more compelling.
Recognized as having an abundance of knowledge and a firm understanding of how games are being utilized for education & contextual learning, consumer engagement & customer retention, Alhadeff has become an Industry evaluator for the SERIOUS GAMES SHOWCASE & CHALLENGE (SGS&C) that occurs at each year's I/ITSEC (Interservice/Industry Training & Simulation Conference) in the U.S. - the world's largest modeling & simulation event. The SGS&C incorporates evaluation teams from Industry, Academia and Government.
Alhadeff is also a judge for the INTERNATIONAL SERIOUS PLAY AWARDS, a competition that gathers top-tier academic, business and government leaders at the forefront of serious game development. Winners are announced annually as part of SGA - Serious Games Association’s U.S. conference. In 2015, Alhadeff joined the SGA ADVISORY BOARD to support the global serious games community with educational conferences, research and special interest groups.
Eliane Alhadeff earned a Master degree in Business Administration (MBA) from COPPEAD and a Bachelor degree in Architecture + Urbanism (BArch) from Rio de Janeiro Federal University – UFRJ. She is passionate about exploring how entertainment and games can be used for building a better future. Her personal credo: If you want to change the future, play it first!
David Wortley - Former Serious Games Institute Director, Coventry, UK
“Eliane Alhadeff is THE global guru for serious games. Her blogspot is the bible for games based learning and the place I always look to for examples of best practice in all the various application areas immersive technologies can be applied. Eliane has touched the lives of many thousands of people through her work and is one of those individuals who can genuinely claim to have made the world a better place through their work. Although I have never met Eliane, she is an enormous presence in my work.”
Clark Aldrich - American author and practitioner in the field of educational simulations and serious games for education and professional skills. His published research, beginning in 1999, outlined the failure of formal education approaches to teach leadership, innovation, and other strategic skills, and then advocated interactive experiences borrowing techniques from current computer games as media to fill these gaps.
“I turn often to Eliane's work to keep me up to date.”